If you are reviewing this article, you are either facing a suspension from Amazon and must write an appeal. Or, you saw another person’s account get suspended, and now wish to take every possible preventative measure so you don’t end in the same pickle as them.
If you are either, the most important thing is not to panic. Every decision, every step must be taken wisely.
Why was my Amazon account suspended?
The only reason is that you did not follow their rules. Amazon is already providing you with a great platform to showcase your brand, though every person needs to follow their rules. After all, Amazon is sort of your boss. When you sign up for an Amazon seller account, read the rules and regulation thoroughly. If you step out of line Amazon will not waste another minute tolerating your violations. They have a bulk of retailers, it won’t make a difference to them, though your sales will plummet to the ground.
The suspension is faced if,
1- You are selling prohibited items. If you are to avoid suspension of your Amazon seller account, don’t try to fool Amazon. They have more than 20 years of experience and you won’t be the first one. Faking descriptions and selling items that are prohibited will get you in a pickle.
2- Keep a watch on your sales. If your sale charts are going down, and fewer buyers are keen on buying from your brand, you will get suspended. Amazon keeps a keen eye on customer reviews, if more negative reviews start to pile up and you take no measures to improve, your account will be sacked.
3- Customer trivia. Don’t try to prove the customer wrong. As a retailer, you should try to keep your buyer happy. If you put the blame on the buyer for your shortcomings, Amazon will see right through it. Keep in mind, you will not be the first to have done it. Late shipments or poor quality won’t make the customers jump with joy. Keep the reviews and product outflow in check and never be oblivious to complaints.
4- Having more than one seller account, promoting your URL, forging invoices. All these will end up having your account suspended. Be sure to read and understand their policies if you are to avoid suspension of your Amazon seller account.
What to do if a suspension is faced?
You should keep update on reviews and keep a keen eye on your orders. If you do manage to stir up a mistake, be it intentional or not, and if you face suspension, an appeal will have to be submitted. They mail you the reason why they suspended your account and if you are serious for your business you should turn in reasons why they should keep you on the list. Be realistic and honest, state what you think is the problem and devise a plan of action to come about problems in the next 17 hours.
Everyone can make mistakes and Amazon does offer chances to reiterate. Though, it is vital to take any necessary steps to avoid suspension of your Amazon Seller account, because, at the end of it all, it will be you facing loss.